Unconventional Small Business Strategy: Athens Skate Shop Gets Creative

Sebastian Uhde is an Athens native and owner of Earthcruzerz longboards. His shop opened last April and has been growing ever since — bringing in new customers like Jesse Conrad. “It was awesome. Sebastian was super helpful and it was really nice of him to make some time,” said Conrad who recently took up longboarding as a way to stay physically fit. But Earthcruzerz isn’t your average skate shop. If you take one step—literally–outside of his shop you’ll see that it operates out of a storage unit. It’s unconventional, but…

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