Don’t Let Pinktober Fool You

You can easily see that it’s Pinktober from all of the businesses decked in pink during the month of October for breast cancer awareness. What’s hard to see is where exactly your dollars are going when you give to a cause. According to Breast Cancer Action, pinkwashing is a tool used by companies to promote products that in return are connected to the disease. This is done as a marketing tactic to promote products within certain businesses. The best ways to avoid being a victim of pinkwashing: Give directly Instead…

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