- The juicing trend that has flourished in big cities has found its way to Athens
- Amazon.com and Omega Juicers have both seen an increase in juicing interest
- Juicing is a convenient way to consume a healthy amount of organic produce, but there are some important health concerns you should know
ATHENS, GA — A big city trend has found its way to Athens. As more people look for ways to be healthier, juicing might be the answer.
Juicing is a process that uses a machine to turn raw fruits and vegetables into their liquid form. An increasing number of people are turning to more natural remedies, like juicing, to aid in recovery or just stay healthy.
There are two types of juicing bars in Athens: cold pressed and centrifuged juice. Journey Juice on Prince Avenue sells cold pressed juice. It’s bottled juice that stays fresh for about three days. Fresh centrifugal juice is sold downtown at Juice Up and is made to order. It should be consumed immediately. Whether cold pressed or centrifuged, the whole fruit and vegetable is used in the process, along with most of the nutrients.
Lori Richter, the public relations representative with Amazon.com says, “Amazon has seen an increase in customer interest in juicers.” Richter says because of the peak in interest, they have created several resources to help their customers understand their juicer options, including an Amazon juicing guide. Amazon is seeing growth in all pricing tiers and is seeing well-known brands release new juicers. Richter says, “This is a good indication that juicing is growing from a trend to mainstream, and that juicers are not such a niche product anymore.”
Meagan Bradley with Omega Juicers says, “There is a trend to move away from artificial flavoring. People are aware, and therefore, are drinking more natural juices.” Omega Juicers now sells five different styles of juicers, which Bradley says are easier to use and clean.
With the new juicing bars in Athens, buying your own juicer and juicing at home is no longer the only way to get fresh juice.
This is a good thing for people like Allie Jackson who tried juicing for three days but had to quit. As a single mom and commuter, she says juicing is too time consuming and expensive to do at home. She suffers from autoimmune diseases and food allergies and tried juicing to improve her health. “Juicing is a great way to incorporate those nutrients into your diet. It would be really important to me if I had all the time in the world and all the money in the world. I would probably juice a lot more,” Jackson says.
On the other hand, UGA professor and registered dietician Dr. Kelly Pritchett says just drinking juice isn’t enough. She believes you’re better off eating the whole food yourself and says, “It’s not going to give you protein and it’s not going to give you fat. Those are two vital macronutrients the body needs.” Dr. Pritchett does say, however, juicing can’t harm you. She says there just isn’t much research-based evidence that juicing does what it claims. She advises people who are juicing to consider the following:
- Be aware of juices with added sugars
- Remember the juiced form of produce has less fiber
- Make sure you’re still getting the vitamins you need, such as B-12, calcium, iron, etc.
Owners of the two Athens juicing bars say juicing is a way for people to eat the vegetables they might be missing in their daily diet. They both say juicing is fast and convenient. Nabil Abouharb, co-owner of Journey Juice, lost 65 pounds juicing and opened his store “to do something good for society.” He says, “In the span of drinking two juices you’re getting five pounds of organic produce in your body, which is five pounds of organic produce you would have never had before, which is also saving you from eating something else.”
Christy Donovan, the co-owner of Athens’ newest juice bar Juice Up, believes the same thing. “You actually eat more than if you were just trying to eat a specific number or a specific amount of fruits and vegetables,” she says.
With the juice craze picking up in Athens, people may finally find it easier to get their fruits and vegetables.
Reported by Emily Turk and Alexa Knowles