Stories don’t always make their way from reporters to readers on their own. Sometimes they need help — that’s where audience engagement journalists come in. On this week’s episode of The Lead, Brady Stone, an audience producer at the Houston Chronicle, breaks down why reaching readers quickly and accurately matters.

“People need to see this work, and without an audience journalist to be there to really help you uplift that story … there’d be a piece missing.”

Guest: Brady Stone, audience producer at the Houston Chronicle.

Jacqueline GaNun is a graduate assistant in the journalism department at the Grady College of Journalism and Mass Communication.