Athens, GA–This Friday at 9p.m., Diana Harbour, the owner of the Red Dress Boutique, will be appearing on ABC’s hit show Shark Tank. Although Red Dress is an Athens-based boutique, 95% of their sales come from their online store that sells across the the United States and Canada. The store’s employees are holding a viewing party the night of the show in hope that someone will invest in Harbour’s business. This massive e-commerce operation could grow even larger after the Red Dress owner’s TV appearance.
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What percentage of Red Dress Boutique’s sales come from their online store, and which regions does it serve?