fast fashion
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Athens-Clarke County
How a Local Boutique is Redefining Fashion, Promoting Sustainability
Community is a boutique located in Athens that uses existing materials to redesign clothing and support sustainable fashion. It also addresses local textile waste produced by the fast-fashion industry and is trying to promote their business model to younger generations. The growing business of the fast-fashion industry, which is a…
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Athens-Clarke County
Athens Boutique Makes Fashion Sustainable, Transparent for Customers
COMMUNITY is a fashion boutique in Downtown Athens known for its innovative, handmade styles using all recycled materials. Sanni Baumgärtner, a native of Germany and owner of the boutique, expressed the store’s central values of being sustainable and transparent. Baumgärtner shared it was her main priority to have the sewing…
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Athens-Clarke County
Historian, Educator Explores Sustainability and Eco-Consciousness Through Lens of Fashion History
A pair of fluorescent, color-blocked dresses drape across the desk, bursting with shades of pinks, blues and greens still as vibrant as they were so many decades before. Atop the neighboring table are folders of black-and-white photographs, some discolored with age and others curled at their edges. A book with…
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Environment
The Trouble With T-Shirts: Fast Fashion, Greek Life and What’s Next
Shannon Marsh, a senior fashion merchandising major, looks down at her drawer stuffed with sorority T-shirts. Since joining Delta Gamma in 2018, she has collected 24 shirts, wearing about eight of them regularly, yet she can’t bring herself to part with them. The rainbow collection of shirts ranges in shades…
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Athens-Clarke County
Consumers Lead Change in Backlash Against Fast Fashion
As a young girl living in a small town outside of Normandy, Germany, Sanni Baumgärtner’s love for clothing and apparel developed first with vintage fashion. She fondly remembers rummaging through her mother’s closet and borrowing her grandfather’s coat. Baumgärtner also frequented flea markets in search of pieces like ’70s-era leather…