25 Best Marketing Tools for Every Business 2024

As for chatbots and automated voice systems, they have moved from being occasional novelties to common, welcome interfaces. They are not just for answering frequently asked questions but are trusted to handle aspects of customer service and even manage minor troubleshooting. As for lifestyle or financial shifts, it’s a subtle reminder that brand loyalty isn’t cast in stone.

It’s one metric that’s part of the ticket journey and tells a lot about the kind of customer service your organization believes in, said Hinton. CES is measured by asking customers how to evaluate the ease of their experience with a company’s service or product. This metric is usually captured through a single survey question after a specific interaction, such as resolving a support ticket or making a purchase. One example of this is IKEA teaming up with Apple’s iOS 11 and ARkit to launch IKEA Place to equip their customers to be better interior designers.

Marketing

Incorporating a strong online presence will help you reach a wider audience and improve your brand’s visibility. As a business owner, you can learn valuable lessons from Walmart’s approach and apply them to your business. Here are some critical aspects of Walmart’s marketing strategy and how to incorporate them into your marketing efforts. These various touchpoints allow Walmart to reach and engage its customers through multiple channels, creating a seamless, omnichannel experience.

Sprout is best suited for brands who have invested in a social media presence and are ready to streamline their workflows and scale their social strategy. Use our Case Management solution to assign Cases from team queues based on agent availability and capacity. With Cases assigned to designated team members, agents can understand who’s responding to what and when—helping your team increase efficiency and avoid duplicate work. And to provide the personalized experience consumers expect, you can use AI-powered response enhancements with Sprout’s Enhance by AI Assist.

Foster Customer Relationships

The study polled 2,000 U.S. participants and holds an accuracy variance of +/- 2.2 percentage points, validated with 95% statistical certainty. Oversight for the research was provided by the OnePoll team, who are members of recognized market research and public opinion associations. Today, AI stands as a transformative technology with the potential to revolutionize industries and improve human life in myriad ways. In June 2020, OpenAI introduced GPT-3, a significant leap forward with 175 billion parameters. ChatGPT, developed by OpenAI, is a product of the broader GPT (generative pre-trained transformer) series, which are advanced language models based on deep learning techniques.

For example, the “Let’s Go Places” tagline in the United States emphasizes Toyota’s commitment to adventure, reliability, and mobility. Toyota has successfully created a solid and recognizable brand image by consistently conveying these key brand attributes through its advertising. In addition, Toyota focuses on safety features to enhance the value proposition of its products.

Letting customers know to message you is a basic, but important, thing to include in a reply. Take it a step further with social listening tools that scan the web for non-tagged mentions of your brand (or other keywords). In Japan, 95% of social media users message with LINE, while YouTube takes the top social platform spot with 88% of people using it. Using social listening tools, of course—and the world’s best is built right into Hootsuite, powered by Talkwalker. Prioritizing speedy and effective service builds trust with potential and existing customers.

Starbucks has always strongly emphasized building brand awareness and fostering customer loyalty. The company understands that to maintain its market position and continue its growth, it needs to ensure that customers are familiar with and perceive the Starbucks brand positively. With an unwavering commitment to innovation and customer-centricity, Starbucks has emerged as a trendsetter in the highly competitive market. The essence of their strategy lies in their ability to create a unique brand experience that transcends the mere act of buying a cup of coffee. By taking an unconventional approach, Starbucks has successfully differentiated itself from its competitors and built an empire out of not just serving coffee, but also enriching people’s lives.

For businesses that would like guidance, the Standard and Premium tiers offer personalized onboarding. As part of Zoho, Zoho Campaigns offers a solid reputation alongside the company’s other tools. You’ll find thousands of customer reviews online raving about the company and its affordable price point. Campaign Monitor is a verified company on Trustpilot, though it doesn’t have as many reviews compared to other providers on our list. Still, customers seem to be happy overall with the service, citing quick response times.

• Expedia’s marketing strategy includes geographic expansion, aiming to penetrate new markets and reach a broader customer base.
• By expanding its customer base, Toyota can mitigate the risk of relying heavily on specific market segments and diversify its revenue streams.
• They were one of the pioneers in introducing specialty coffee beverages, such as the Frappuccino and Pumpkin Spice Latte, which became iconic and highly sought after.
• To achieve this objective, Expedia invests in developing and enhancing its online and mobile platforms.
• The study polled 2,000 U.S. participants and holds an accuracy variance of +/- 2.2 percentage points, validated with 95% statistical certainty.

Learn about the expected impact of GenAI on the labor market by exploring our four key findings regarding GenAI use. Learn about five strategic lessons for business leaders seeking to successfully utilize the power of GenAI. Synthesize product information for large volume of SKUs to generate more tailored enablement collateral and training for sales representatives. Secondly, Toyota also appeals to younger urban drivers looking for practical, affordable transportation options.

Key Challenges to Implementing AI Customer Service Experiences

Its flagship product, Marketing Hub, provides tools that marketers use to create advertising campaigns, measure their effectiveness and perform related tasks. HubSpot also offers nearly a half dozen other platforms for professionals in fields such as sales and customer support. The integration of AI into marketing and advertising has introduced a plethora of tools that streamline processes, enhance engagement and boost efficiency. These AI applications cater to various aspects of digital marketing, from social media management to SEO and advertising.

For example, their mobile app allows customers to place orders, earn rewards, and engage with the brand. To execute effective promotions, create a calendar that aligns with critical events, holidays, or trends relevant to your target market. Consider offering discounts, freebies, or loyalty programs to incentivize repeat purchases and foster customer loyalty. Leverage various marketing channels, such as social media, email marketing, and in-store signage, to spread awareness about your promotions and encourage participation.

In addition to traditional advertising, Apple leverages digital channels to reach its target audience effectively. The company utilizes social media platforms like Facebook, Twitter (now X), and Instagram to engage with users, share product updates, and create buzz around its products. Apple’s strong online presence allows it to connect directly with its customers, foster brand loyalty, and generate valuable customer insights. Customer service is paramount for brands as poor customer experiences can cost businesses worldwide trillions of dollars every year1.

You can foun additiona information about ai customer service and artificial intelligence and NLP. Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish, or any inbound messages received in the Smart Inbox. Using Tags allows you to filter social media reports to identify themes across your outbound publishing and inbound messages, enhancing your social media insights. There’s also quite a bit of quality assurance work that goes into ensuring all conversations meet the Instant Brands standard. “I usually pick three conversations at random, then analyze them against our customer service rubric,” says Pessoa.

Generative AI also can create images, though brands have to be careful that this work doesn’t create a consumer backlash. Failing to examine your agents’ needs and long-term requirements can lead to more siloed incidents, costing valuable time and damaging your reputation. “Research shows that customers like doing business with companies that are easy to deal with, so measuring how effortless the experience was is crucial,” said Bradshaw.

The SMEI Certified Professional Marketer Course

The Starbucks Marketing Strategy has been pivotal in propelling the company to unparalleled success and transforming it into a global powerhouse. Some customer questions are best suited for tenured agents who have a better understanding of the nuances of your business. Cases allow agents to delegate messages to a specific team member along with all the helpful context needed to set them up for success.

Toyota has successfully implemented a skimming pricing strategy for its premium and technologically advanced models. In this approach, Toyota initially sets a higher price to capitalize on early adopters and customers willing to pay a premium for the latest features and innovations. Over time, as competition increases and production costs decrease, Toyota gradually lowers prices to attract a broader customer base. While increasing market share and expanding the customer base play crucial roles, the company’s success is ultimately measured by its ability to generate revenue and achieve profitability.

Weston said that this helps close what he called the “post-sales gap” by giving account managers a chance to get ahead customer experience issues that might arise during a customer’s journey at a business. Hiver is a customer service platform designed to streamline and enhance the efficiency of customer care teams. Agents can add color-coded tags and automated rules to help organize communications in their inbox by priority. Call center outsourcing involves transferring customer support tasks to an external team that handles calls and other customer service operations on behalf of your company. This allows you to focus on your core business while the outsourced team takes care of customer calls.

By establishing these partnerships, Apple ensures customers have easy access to authorized repair services, enhancing customer satisfaction and loyalty. These stores serve as sales outlets and experience centers where customers can test and interact with Apple products before purchasing. This approach creates a unique and immersive buying experience, enhancing customer engagement and brand loyalty. Overall, having a digital marketing strategy is vital because it gives organisations a sense of direction and creates a competitive advantage. In other words, it allows marketers to adapt to change quickly, especially in the ever transforming digital world.

Allowing your customer base access to this information gives them the functions to control their customer journey. Access to more information allows your customers to feel trusted, which is the foundation Airbnb build their business on. Toyota employs a comprehensive sales and distribution network to achieve this objective, ensuring its vehicles are easily accessible to potential customers. The company also invests in brand-building campaigns, sales promotions, and effective customer relationship management to attract and retain a loyal customer base. Toyota regularly monitors sales performance, adjusts marketing strategies, and seeks continuous improvement to drive sales growth and maximize profitability.

Artificial intelligence is now considered an essential part of any successful customer service strategy. Roughly 62% of customers have said that they would use a chatbot, rather than a human customer service agent, if it would resolve their queries faster. “For instance, while a customer-service representative is engaged on a call, AI can offer real-time suggestions based on the customer’s history and the conversation’s context. The American Customer Satisfaction Index, which had been growing steadily since 2005, has now fallen to its lowest level in 17 years.

Wiley, for instance, experienced a 40% increase in case resolution during peak periods using Agentforce, allowing staff to focus on more complex cases. However, many companies have faced pressure to cut marketing budgets and personnel in response to factors such as COVID-19 and inflation. This has weakened their executive marketing foundations, requiring them to also rebuild their marketing functions to develop a competitive edge. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. With Avada, you can automate tasks like SEO audits for products, collections, and blog posts.

Starbucks is committed to expanding its market presence across different regions worldwide as a global brand. The company views international markets as an essential avenue for growth and has set ambitious goals to enter new markets and increase its footprint in existing ones. Ronnie Gomez is a Senior Content Strategist at Sprout Social where she writes to help social professionals learn and grow at every stage of their careers. When she’s not writing, she’s reading or looking for Chicago’s next best place to get a vanilla oat milk latte.

Expedia gains valuable insights into customer preferences and behavior by integrating data from various touchpoints, including website activity, booking patterns, and customer feedback. Expedia has formed numerous strategic partnerships and affiliations with airlines, hotels, car rental companies, and other travel service providers. These partnerships increase the travel options available to Expedia customers and enable the company to benefit from cross-promotions and joint marketing initiatives. By leveraging the customer bases of its partners, Expedia can reach a wider audience and drive more bookings. In addition to digital marketing, Expedia promotes its services through traditional advertising. The company frequently runs television and radio commercials, allowing it to reach a broad consumer base.

For many, Starbucks has become a “third place” between work and home, offering a sense of community and belonging. Once teams are looking at a shared goal, all the work that goes into getting there makes a lot more sense. When you’re just beginning to build connections with colleagues from other teams, it can feel like they’re speaking a different language. Everything—timelines, rituals, commonly used phrases and acronyms—can feel utterly foreign, even though you all work at the same company. With better visibility, you’ll also be able to keep your customers happy with better service.

AI can take some pressure off contact centers, but it is by no means the solution to bad customer service. “The organizations where you see the best customer service fundamentally look at service as an opportunity to expand a profitable relationship,” Miller said. Businesses treat customers ChatGPT great when they are prospects ready and willing to spend money, Miller said. But, as soon as that money is spent, businesses want customers to talk to automated systems. “It’s not a badge of honor to have multiple systems in front of you in the customer service world,” Sachs said.

BONITA SPRINGS, Fla., Nov. 6, 2024 /PRNewswire/ — BeneCard PBF is pleased to announce the appointment of Eric Schrumpf as Executive Vice President of Sales, Marketing, and Client Services. With over 20 years of healthcare industry experience, Eric will enhance our strategic initiatives and fortify our client relationships. Consistent and recognizable branding includes standardized design elements, such as logos, color palettes and typography.

Through this program, customers accumulate points with every purchase and receive rewards, such as free drinks or food items. This motivates customers to regularly visit Starbucks to earn and redeem their rewards, fostering brand loyalty. Starbucks employs various promotional activities and campaigns to engage with its customers and create brand awareness. Starbucks has consistently invested in various promotional ChatGPT App initiatives to create brand awareness, engage customers, and drive sales. To further diversify its product range and cater to a broader customer base, Starbucks expanded its offerings beyond coffee and introduced premium teas, such as matcha and herbal infusions. This strategic move allows Starbucks to tap into the growing demand for tea, attracting enthusiasts who might not be coffee drinkers.

• By showcasing stunning photographs taken with iPhones, Apple highlights its cameras’ capabilities and inspires its audience to capture and share their memorable moments.
• It was designed to facilitate human-like conversations and assist with various text-based tasks.
• By strategically placing its advertisements in high-traffic areas and during prime viewing or listening times, Walmart maximizes its reach and exposure.
• Expedia invests in social media marketing to encourage user engagement, creating engaging and shareable content that sparks conversation among travelers.

Toyota has implemented a well-designed and efficient distribution and sales strategy to deliver its vehicles to customers worldwide. This marketing strategy has played a significant role in the company’s success and global dominance. Toyota’s distribution and sales approach focuses on developing strong dealership partnerships, ensuring a seamless supply chain, and implementing effective sales tactics. Toyota has long been known for its focus on continuous product development and innovation, making it one of the leading automotive companies in the world. The company’s marketing strategy involves not only launching new models, but also improving existing products to meet changing customer needs and preferences. This focus on product development and innovation has been a key driver of Toyota’s success and has helped the company maintain its competitive edge in the global market.

AI enhances targeted advertising by analyzing user data to serve ads that are most likely to interest a particular individual. This increases the effectiveness of marketing campaigns and reduces waste in advertising campaigns by reaching the right audience with the right message. In marketing, AI can increase social media campaigns by “listening” to data to build a deeper understanding of your customers’ minds. This allows your marketing team to act by ushering customers into the next phase in your sales cycle.

Without these tools, attracting new customers to your business can be a manual, time-consuming process. A range of analytics, performance metrics, and collaboration features are also included to help manage your social media content and keep it timely and relevant. Social media tools allow you to publish a single post across multiple channels at the time(s) and date(s) of your choosing, saving the time it would take to write and publish customer service marketing it separately on each channel. You can also easily create a multichannel content calendar for Facebook, Instagram, LinkedIn, Pinterest, and more. The marketing tools you choose for your business will help you implement and automate various marketing tactics. Nearly half of the respondents are willing to trade information for quicker interactions with the brand, be it a faster checkout process or more immediate customer service.

This survey was overseen by the OnePoll research team, which is a member of the MRS and has corporate membership with the American Association for Public Opinion Research (AAPOR). On the flip side, a noteworthy 10% of consumers are adamantly against sharing their personal information under any conditions, a figure not to be overlooked. The era of one-size-fits-all is on the decline, supplanted by an age where customization is king. Customers are increasingly aware that their data is valuable currency and they’re willing to trade—for the right price. We break down the conditions under which consumers are willing to part with their personal details.

The most successful marketing strategies reach customers where they are, on every available channel. However, this doesn’t mean marketing leaders should blindly implement as many digital payment methods as they can. Instead, they should research their target audience’s preferred payment methods and implement them across the customer journey.