In a neighborhood packed with more than 340 businesses, standing out isn’t easy. Downtown Athens hums with the energy of students, residents and visitors alike — all drawn by the promise of food, drinks, music and charm. But in this fast-paced scene, one spot continues to make a lasting impression: Paloma Park.
“I’m not out here to be superman I’m just out here to be Paloma Park,” said Hank Sewell, General Manager of one of downtown Athens’ most talked-about venues.
Why It’s Newsworthy: Students and residents get to see the inner-workings of being a standout business in downtown Athens.
Background on Paloma Park
Paloma Park opened in 2021, and has been a continuous attraction — situated right off of University of Georgia’s campus on Clayton Street. The restaurant offers a Tex-Mex inspired menu, with cozy indoor seating and a vibrant outdoor scene.
Paloma is notorious for its events — from live music, football watch parties and club events. The outdoor space is filled with large television screens with a stage in front, making for the perfect venue.
So what’s the secret?
How Paloma Park Keeps Up
“We’ve adjusted to figuring out what the customer really wants,” said Sewell. “I’ve surrounded myself with awesome managers, chefs, bar managers, and staff. We just try to create a culture that people enjoy — whether they’re working, eating, or just here to have fun.”
That culture, it seems, is working.
Linda Ford, director of business services for the Athens Downtown Development Authority, said longevity in Athens’ downtown market is no small feat.
“A business is typically going to be successful if it’s lasted in Athens for three years,” Ford said. “The most common reason businesses close is due to owners either retiring or moving — and if a business model is not a good fit for downtown.”
Ford added downtown Athens maintains a low vacancy rate — usually around 1 to 2 percent — which means as one business exits, another one enters. Competition is prominent in Athens, and catering to the changing of the town is vital to staying afloat.
Paloma seems to have mastered that.
“We’re open to anything and everything that comes through the door,” said Sewell. “Our job is to deliver the best hospitality, the best food, drinks, and service that we’re capable of — it’s not always perfect, it’s not always easy, it’s not always to some people’s liking or standards, but we just try to consistently deliver what we’re capable of.”
A Restaurant Here to Stay
Now approaching its fourth year in business, Paloma Park is more than a restaurant. It’s a part of the rhythm of downtown Athens. The venue regularly draws bands, clubs and greek life organizations, and has carved out a niche as both a dining destination and nightlife hub.
“If a business is open for 3 years, it is probably going to be successful — we certainly see that in downtown Athens,” Linda Ford concluded.
With its distinct layout, dynamic events, and clear commitment to the community, Paloma Park has become more than one in many.
It’s safe to say: Paloma Park isn’t going anywhere anytime soon.
Emma Peterson is a third-year student majoring in journalism.
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