The Hashtag that Builds Homes

By Savannah Brock

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Social media has changed the way people can affect the world around them. For Veterans Day people around the nation are posting, liking and tweeting photos, videos and even hashtags that show their support for the ones who risked their lives to save their nation.

General Motors Corporation, GMC, set out to change the lives of veterans through one hashtag:  #EnlistME

According to GMC, they launched this campaign in support of  the Stephen Siller Tunnel to Towers Foundation and its Building for America’s Bravest program. The foundation is named after Stephen Siller, a New York City firefighter and first responder who died during the attacks of Sept. 11. Through the foundation they build smart homes that are designed to be energy efficient, automated and easily accessible, using “adaptive technology” to help injured veterans live better and more independent lives.

Currently there are 44 houses approved, half which are completed. Each home costs more than $600,000 to build.

Through the use of the #EnlistMe campaign GMC hopes to bring awareness to the cause so they can build up to 200 homes for disabled veterans. You can tweet out a photo of yourself on social media using the American Sign Language symbol for house along with the hashtag #EnlistMe. To learn more or to make a donation to the Stephen Siller Tunnel to Towers Foundation, you can visit


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