Carlo Finlay knew he wanted to work in sports from as early as he can remember. As the associate director for UGA’s Carmical Sports Media Institute, he leads students through hands-on experiences in broadcast, digital content, media relations, reporting and more.

In this episode, we talk about athletes’ presence on social media, landing a job post-grad, and how sports media will continue to evolve in the coming years. Teaching sports media in immediate proximity to championship-winning teams, Finlay shares his unique perspective on covering major stories without sensationalism while building core journalistic skills from the ground up.

Guest: Carlo Finlay, associate director of UGA’s Carmical Sports Media Institute

Host: Alexis Derickson