Athens, GA – Dover Grace Boutique is behind  a campaign that hopes to help women change their perceptions of beauty.

The National Eating Disorders Association says that in the United States 20 million women suffer from eating disorder at some point their life. Dover Grace Boutique’s campaign hopes to improve women’s self esteem with their simple motto: You Matter.

The campaign profiles women of all ages and hopes to show that women do not have to fit into a certain mold to be beautiful. Dover Grace Boutique is celebrating its second anniversary of the campaign on September 15.